VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing. Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that's shinier, stronger and healthierGotu Kola: a multitasking Indian herb that promotes strength, smoothness, and lusterPhospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidityCynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressorsKey Benefits:Cleanse and calms unruly hairRefines and de-frizzes strand by strandHelps protect hair from environmental aggressorsFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies:97% of women said their hair looked smoother*97% of women said their hair looked healthier*80% of women felt their hair looked smoother and more hydrated***Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses). Dermstore has partnered with Flex to allow you to use your Health Savings Account (HSA) or Flexible Spending Account (FSA). This means you can now use your HSA or FSA debit card to buy VIRTUE products with pre-tax dollars, resulting in net savings of 30-40%, depending on your tax bracket. Eligible for HSA/FSA with a letter of medical necessity at checkout. From dermatologist-recommended treatments to solutions for chronic skin conditions like acne, eczema, and rosacea, these products are both effective and eligible. | VIRTUE Smooth Shampoo, 8 fl. oz | Dermstore